The Artist

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Visual artist specialized in oil and acrylic painting, with a focus on contemporary collections such as The Hyenas. Active participant in international group exhibitions and solo shows, with growing recognition in the Middle East, Europe, and Asia. Founder of the FREEHAND Art Group, a weekly sketching and creative gathering in Dubai that also organizes cultural activities, gallery visits, and art networking opportunities. In addition to artistic practice, I have an extensive professional background as a Creative Director and founder of multiple advertising and PR companies, working with leading global brands.

SAY HELLO

Objectives

Initiate award-winning marketing activities. Ultimately, leave my finger prints with our projects on my journey to reach point (b) in my career path.

Fine Arts & Visual Expression

Painting – Oil, acrylic, and mixed media artworks ranging from realism (The Hyenas, landscapes) to abstraction and surrealism.
Illustration – Pencil and ink drawings exploring symbolism, identity, and dreamlike narratives.
Photography – Visual documentation of nature, culture, and cityscapes, often inspiring your painting practice.
Digital Art – Conceptual works created through digital techniques for exhibitions, social media, and collectors.
NFT & New Media – Transforming physical and digital art into blockchain-based collectibles for new audiences.

Creative & Design Services

Creative Design – Over 20 years in branding, advertising, and visual communication for global and regional brands.
Animator – Concept and motion storytelling through 2D/3D animation techniques for media and projects.
3D Modeling – Designing and rendering conceptual objects, products, and spaces for presentations and creative exploration.
Business Concepts Creation – Merging creativity with strategy to develop innovative business ideas, campaigns, and creative directions.

Engagement & Education

Freehand Events – Organizing and hosting live art events, exhibitions, and creative gatherings for communities.
101 Art Teaching – Conducting beginner and advanced workshops on painting, illustration, and creative thinking.

Professional experience

IEG advertising Canvasians Events and Conferences

Founder, Creative Director, UAE 2014 – Present

Established and managed integrated branding, media, advertising, and PR services.
Oversaw creative campaigns, events, exhibitions, and art-focused projects account management, and worked closely with clients to ensure satisfaction for the agency’s work;
Developed the product portfolio to include a diverse range of branding, event management and production services including branding, advertising and event management and PR.
Setting up brand guidelines documents for clients with all visual communication guidelines and implementations.
Creating marketing with market study and working with brand managers to develop strategies.
Adapting offline and online Advertising campaigns through ATLs and BTLs channels and Social Media platforms.
Organizing Events and participating in sponsored events for brands.
Contents creation for brands including copywrite and press releases.
Won a diverse range of clients include Dubai Financial Market, Abu Dhbai Motors, MayzBXL, Trolley.ae, TrueSEEN, AIMS Holding, Maharat Facility Management, AlBazie Group, Grameen-Jameel, TransMak, Absheron Group, Cesare Paciotti, Coffeol, Moquet, Givori, Alserkal Group, Altayer insignia Luxury Retail, Johnson and Johnson, Grand Stores Digital, Injaz/USAID, Chili’s, 4D Galeteria, Olive tree residence, Energy Outdoor Advertising, Masader IT Solutions, Philadelphia University, Ipsos and Amman Academy.

International Advertising Media Solutions

Deputy Managing Director, UAE 2013 –2014

Managed 15 employee in a team of all departments.
Creating new solutions and managing the workﬂow.
Communicating with international medias around the world in overseas and complex markets with a good connection in Yemen, Sudan, Iraq, South Africa, china, India, Turkey, UK, USA and Russia
Media preventative in niche markets such: Food manufacturing, Water, Metal, concrete and Oil and Gas.
Managed to grow company billing AED 3 million extra.

AdEffect

Business Director, UAE 2009 – 2013

Established, planned and grew two branches of Lebanese-headquartered media ﬁrm Advertising Effect;
Focusing on outdoor advertising, media activation and digital solutions for our clients;
Grew Advertising Effect’s outdoor business and services to cater both media buying units and direct to key clients;
Executed campaigns for clients such as Unilever, Zain Telecom, Du, and P&G.

Memac Ogilvy and Mather

Senior Art Director, Jordan 2005 – 2009

Working under the regional creative director I headed up the creative 8 team in Jordan and oversaw all client branding and marketing in the Jordanian market;
Led client pitches, and managed all creative development work for clients;
Developed ATL and BTL concepts, and drove adoption/promotion of digital media concepts for/to clients.
Creative support to client: LG, Coca-Cola, Al-Watanieh, HSBC, J&J, US-Rice, Huggies, Kotex, H&S and Arab Bank.

AbdelHadi Advertising

Art Director, Jordan 2004 – 2005

Managed all creative and written marketing communication for clients at one of Jordan’s largest independent advertising agencies;
Executed with a team of 8 all BTL and ATL advertising – primary focus on B2C;
Managed in-house publications including Jordan’s Today Magazine. Responsibilities included overseeing layout, design, all illustrations and typography.

JMCC/ Tamweelcom

Graphic Designer, Jordan 2002 – 2004

Employed to revamp the Jordan Micro Credit Company (JMCC) brand;
Designed the branding guidelines, developed all the marketing collateral for the company
Designed and copy-edited the company’s monthly newsletter, the Jordan Sun in Arabic and English languages;
Managed the company’s marketing and public relations campaigns in the Jordanian market.

Menhaj

Flash Animator and Stylist, Jordan 2001 – 2002

Developed characters and background creation for menhaj.com, the ﬁrst school e-learning site in Jordan serving
Jordan and GCC animated school lessons for all stages;
Produced ﬂash animation for the site Targeting school students in several subjects;
Created all storyboard concepts and was the lead cartoon color stylist.

Clients and campaigns

Abu Dhabi Motors – BMW, MINI, Rolls-Royce, ZERO Motorcycles

Social Media Content Creation and Management, Digital Marketing planning, Website development, Surveys, EDMs,

Dubai Financial Market

Events, Visualization and Advertising

MayzBXL

Brand development, Visualization, Advertising and Social Media

Trolley.ea

Media Direction, Marketing, Visualization and Social Media

TrueSEEN

Brand development, Event Management and Visualization and

Levant Auto, Forgiato

3D simulator, website development, Social Media content creation and Management

Givori

Brand Visualization

Cesare Pacioti

Brand consultancy and Advertising

Transmak

Brand Visualization

AIMS Holding – Maharat Facility Management

Brand consultancy, Visualization and Advertising

Ibdaa Bank

Brand consultancy

Zain Telecom

Mall activation ‘roaming media’

Grand Stores Digital – Nikon, Fujiﬁlm, Samsonite

Creative, Production, Direct promotions

Arab Bank

Web banner ﬂash animation design

Kimberly-Clarks – Huggies, Kotex

Direct promotions

Coca-Cola – Sprit

Creative, Direct promotions

Johnson and Johnson – Clean & Clear, Johnson’s baby, Listerine, OneTouch, RoC, Splenda

Creative, Production, Direct promotions

LG Electronics

Creative

Injaz – Injaz Career Exhibition, Injaz Career Day

Event Management, production

Art participations

Solo Exhibitions

The Hyenas

Solo Exhibition

17–20 May 2024

Sharjah, UAE

The Hyenas

Solo Exhibition

1–10 Jul 2024

Telavi, Georgia

Group Exhibitions (Selected)

Telavi History Museum

International Exhibition

29 Mar – 02 Apr

Telavi, Georgia

World Art Dubai 2024

2–5 May 2024

Dubai, UAE

Color Melody

8–27 Jun 2024

Dubai, UAE

Telavi History Museum

International Exhibition

28–30 Jun 2024

Telavi, Georgia

KL City Art Gallery

30 Nov – 4 Dec 2024

Kuala Lumpur, Malaysia

Laura Notari Art & Design

9–12 Nov

Hilversum, Netherlands

Capraloona Art Gallery

6–10 Feb 2025

Madrid, Spain

Art Embassy Gallery

15–18 Mar 2025

Yerevan, Armenia

World Art Dubai 2025

17–20 Apr 2025

Dubai, UAE